Our guest blogger today is Tiffany Colter, writer career coach. Welcome, Tiffany and thank you for sharing your knowledge with us.
One thing we're going to examine while we're talking about this is what it is you're really selling. Are you selling food or are you selling an experience. Take for example McDonald's versus a fine dining restaurant. Both accomplish the goal of providing some kind of nutrients to an individual, but one is really selling convenience while the other is really selling an experience.
What you need to determine is what it is you're really selling. If you're a designer, what image are you selling? Is it artistic? Is it contemporary? Is it rural? Is it urban? What is it you're trying to get across to your target market? What are they looking for? They're looking for someone to communicate their message. So what is their message?
What is it you are selling! That is what you need to figure out and once you've done that, that's what we're going to market. So let's begin by just figuring out what our business description is. Take the time to sit down and write down here what your business description is. Describe it in detail. Tell me what you do and then tell me how you explain it to them. What kind of words would you use? What kind of services do you offer? Be as detailed as possible and then we're going to look at what the next step is.
And then go back to your dreams. Where is it you’re headed? Where is the next place you want to go with your writing? With the other stuff you do? Go back to the last blog I did, "Why Am I Doing This?" and put yourself at that kitchen sink. Let your mind wander and dream about where you could go. Don’t be afraid.
Tiffany Colter, The Writing Career Coach